Vancouver Canucks
A comprehensive showcase of my design work from the past two seasons — featuring creative from the 2023–24 season, the 2024 All-Star Game, the 2024 NHL Playoffs, 2025 NHL Entry Draft and the 2024–25 season.
2025 NHL Entry Draft
A detailed look at the 2025 NHL Entry Draft creative—drawing inspiration from retro LA movie posters and the classic old-school
LA aesthetic, all seamlessly integrated with the Vancouver Canucks brand. Assets were created in real time to meet the Draft’s tight deadlines.
2024.25 Season Creative
A deep dive into the design work created for the 2024–25 season featuring social graphics, Four Nations Faceoff, single game
on-sale campaign, and more.
2024 NHL PLAYOFFS
An inside look at the design work produced for the 2024 NHL Playoffs including the overall brand look, social graphics, and hype content that became one of the Vancouver Canucks' highest-performing social media posts ever.
2024 ALL-STAR GAME
A visual showcase of the Vancouver Canucks' 2024 NHL All-Star Game campaign — a high-impact effort that drove over 4 million fan votes, led to four player selections, two Skills Competition entries, and made the Canucks the first team since 1988 to send six players and
a coach. The campaign delivered 16.2M+ impressions, 1.09M engagements, 6.4K new followers, 35K contest entries, and
$44K in retail revenue.
2023.24 SEASON CREATIVE
A curated showcase of the Vancouver Canucks' 2023–24 season creative — a visual foundation that fueled excitement and hype during one of the most successful regular seasons in franchise history.
